Placement Optimizer

US | San Diego| Full-time job |February 1st, 2025

Job Description

1. Responsible for the user growth of Calicotraver-TOM global game projects, formulate overall growth strategies based on data analysis, user research, product and operation strategies, including but not limited to the design of delivery mode, selection of delivery channels, delivery budget and effect control; 2. Familiar with mainstream delivery platforms and products such as Facebook, Google Ad Words, TikTok, etc., keep a close eye on industry dynamics and market trends, analyze and summarize various delivery-related data, and make rational suggestions based on platform product characteristics and user preferences; 3. Familiar with store optimization technology to achieve higher user growth; 4. Responsible for delivery results. Through market delivery data analysis, monitor the actual effect of advertising, regularly summarize and review, and provide effective market data support; 5. Collect and analyze the delivery strategies of competitors and industries, and optimize placemnet strategies.

Job Requirements

1. Bachelor degree or above, with more than 3 years of relevant work experience. Familiar with global mainstream advertising platforms, and understand search engine optimization principles and strategies.2. Experience in strategy and supplier management and direct sales advertising account operation, experience in advertising for social products with millions of dollars is preferred;3. Good communication skills; 4. Strong data analysis skills, mathematics and related professional backgrounds are preferred, and a certain understanding and in-depth research on Internet products are preferred. Experience in SQL or Python data analysis is preferred; Experience in SQL or Python data analysis is preferred;5. Bonus points: Familiarity with online social media, experience in multinational team work, experience in KOL and offline growth methods. 6. To apply for this position, please send your resume to: calicotraver.tom@outlook.com

Placement Optimizer

Singapore | Singapore | Full-time job | April 08, 2024

Job Description

1. Responsible for user growth of the global social project of Hello Group Inc, formulating overall growth strategies based on data analysis, user research, product and operation strategies, including but not limited to the design of placement models, selection of placement channels, control of placement budget and effect; 2. Familiar with mainstream placement platforms and products such as Facebook, Google Ad Words, TikTok, etc., maintain a high degree of attention to industry dynamics and market trends, analyze and summarize various placement-related data, and propose reasonable suggestions based on platform product characteristics and user preferences; 3. Familiar with store optimization techniques, able to synchronize ASO optimization with ASA placement, and continuously iterate to achieve higher user growth; 4. Be responsible for the placement effect. Monitor the actual effect of the advertisement through the analysis of market placement data, summarize and review it regularly to provide effective market data support; 5. Collect and analyze competitors’ and industry’s placement strategies to optimize the placemnet strategy.

Job Requirements

1. Bachelor degree or above, with more than 3 years of relevant work experience. Familiar with mainstream global advertising platforms, understanding of search engine optimization principles and strategies. Have experience in strategy and supplier management and direct advertising account operation, and candidates with experience in advertising placement for million-dollar social products will be preferred; 2. Have good communication skills, with Chinese as a working language and good English reading and writing skills; 3. Strong data analysis ability, mathematics and related professional background is a plus, and have a certain depth of understanding and research on Internet products. Candidates with experience in SQL or Python data analysis are preferred; 4. Plus: Familiar with online social media, have experience working in a multinational team and experience in KOL and offline growth methods. 5. To apply for this position, please send your resume to: hrsg@hellogroup.com