Placement Optimizer
Singapore | Singapore |
Full-time job | April 08, 2024
1. Responsible for user growth of the global social project of Hello Group Inc, formulating
overall growth strategies based on data analysis, user research, product and operation strategies, including but not limited to the design of
placement models, selection of placement channels, control of placement budget and effect;
2. Familiar with mainstream placement platforms and products such as Facebook, Google Ad Words, TikTok, etc., maintain a high degree of
attention to industry dynamics and market trends, analyze and summarize various placement-related data, and propose reasonable suggestions based
on platform product characteristics and user preferences;
3. Familiar with store optimization techniques, able to synchronize ASO optimization with ASA placement, and continuously iterate to achieve
higher user growth;
4. Be responsible for the placement effect. Monitor the actual effect of the advertisement through the analysis of market placement data,
summarize and review it regularly to provide effective market data support;
5. Collect and analyze competitors’ and industry’s placement strategies to optimize the placemnet strategy.
Data Analyst
Singapore | Singapore |
Full-time job | April 08, 2024
1. Responsible for data analysis and support of the global social project, competitive
product analysis, industry research and other related work in Hello Group Inc;
2. Cooperate with product / operation / marketing / technology and other upstream and downstream teams to analyze the factors affecting product
improvement and growth and provide practical product optimization suggestions based on business direction;
3. Based on business objectives and commercial models, establish a comprehensive, accurate, and objective data indicator system and monitoring
framework.
4. Responsible for business product and strategy iteration optimization effect evaluation, market activity analysis and evaluation, various A/B
experiment design and analysis, core indicator changes and other analysis work;
5. Respond to the data needs of each business party in a timely manner for analysis and support to provide a basis for business decisions.